Avalara appoints Steve Lomax as EMEA MD

Avalara  today announced the appointment of its new EMEA Managing Director, Steve Lomax.

Based at Avalara’s EMEA headquarters in Brighton, Steve will oversee all day-to-day strategic operations of the company across the region, with a special focus on driving growth of its tax automation solutions suite.  Steve’s appointment comes as stricter and more complex tax regulations, as well as fluctuating cross-border customs in the region, drive the need for businesses to automate processes.

With more than 25 years’ experience across financial services, Steve has a strong track record in growing software-as-a-service (SaaS), technology, and consultancy businesses. He was most recently Managing Director of EMEA for Cheetah Digital, the leading independent cross channel marketing solutions provider.  Steve has also served in senior leadership positions at Experian, ClarityBlue, and KPMG.

Steve Lomax, MD EMEA at Avalara, said: “I’m thrilled to be joining the Avalara team, working to develop the business’ position across EMEA in the tax automation space. The region is facing some significant economic and regulatory challenges which will directly impact how businesses are able to manage their compliance and VAT obligations.” 

Pascal Van Dooren, EVP, International at Avalara, commented, “The Managing Director position for the EMEA region is a critical role for our business – particularly at this point in time with so much uncertainty across Europe. We’re very excited to have Steve on board, and we’re looking forward to the positive changes and influence he’ll have on our EMEA markets, not only from a business development perspective, but with day-to-day team operations as well.”